In this episode of Truth’s Table, Ekemini and Michelle are at the table with Mahisha Dellinger, Founder, and CEO of CURLS. Mahisha Dellinger’s mantra is simple. Curly hair should be healthy, frizz-free, defined, and effortlessly fabulous. Consequently, as a beauty advocate and product innovator, Dellinger worked passionately to produce an award-winning line of organic hair care products for women and girls with natural waves, curls, and kinks. Frustrated with the lack of effective products for her newly natural, curly hair, Dellinger left her post as Marketing Manager at Intel Corporation to pursue her passion in giving consumers of naturally curly hair effective and eco-conscious products that are natural and safe for all ages to use. In 2002 Dellinger pioneered the newly natural market when she launched CURLS, a family of organic hair care products targeted for women embracing their natural textures … a market previously unanswered by the beauty industry.
Dellinger’s astute business acumen and natural talent for delivering market-driven products gave way for an instant demand for her product line. Soon thereafter CURLS was available all over the United States, Canada, Brazil, Africa and the UK. As Chief Executive Officer and Founder of CURLS, Dellinger singlehandedly built a strong demand for her popular family of organic products. Soon Target, Sally Beauty, Rite Aid, Walgreens, Wal-Mart and CVS came knocking at her door. CURLS has partnered with these national retailers and is currently in negotiations with Boots in the United Kingdom. CURLS has been featured in a host of beauty publications including lnStyle, Essence, Glamour, Ebony, Juicy, Redbook, Lucky, Seventeen, Vibe, BlaBlack Enterprise, Elle, Modern Salon, Woman’s World, Parents, and a host of other hair and salon trade publications.
The retail success and exposure of the CURLS brand has catapulted the business forward. Dellinger is a sought after industry expert. Dellinger was the keynote speaker at her alumni school, California State University Sacramento’s “Make Your Mark” conference sponsored by Target and Bishop TD Jakes’ Woman Thou Art Loosed Conference, to name a few. Dellinger has also been featured on several television shows throughout the nation. Dellinger is the star of “Mind Your Business with Mahisha” on OWN, Oprah Winfrey’s television network, as the expert helping other women based businesses reach the million-dollar mark. Pull up a chair and have a seat at the table with us!